At the very heart of the Langhe, square in the center of the Barolo region, there is a cedar tree that has stood over 30 hectares of vines for 150 years. Year after year, this prized stretch of land works silently to produce some of the wines that have made Piedmont famous all over the world. The Monfalletto estate belonged to the noble Falletti family for over six centuries before becoming the property of Giovanni Cordero di Montezemolo and his children, Elena and Alberto. In 1940, the farmland was handed down to the next eligible heir Paolo Cordero di Montezemolo (father of Giovanni), grandson of the Marchioness Luigia Falletti, who for years had helped his grandmother take care of the vineyards and process the grapes. In the years afterwards, Paolo provided the major push in research and experimentation in wine making and wine tasting, as well as in marketing the company’s wine on a global scale, which until then had only been limited to regional sales.